For many still in its early, exploratory stage of the animation game companies, the lack of a mature business model is often the biggest problem it faces. Every business wants to know: how did people make money? For the domestic cartoon game companies build a mutual learning, exchange of business management platform to facilitate the animation game business faster and better growth, "Beijing Daily Animation Weekly" from the sixth starting on September 14, specialized in the fourth version added "business model" section, select a successful cartoon every game company, with half a page in length, its business model, a detailed analysis of experience gains and losses, etc., for other businesses can learn from the template.
Magic Pen Animation Co., Ltd. authorized to operate
"Business model" part of the operation successful, can not do without the full support of industry leading companies.
Magic Pen Animation's "Mars Doll" in the minds of children now have an irreplaceable cartoon characters, children's favorite confirms the success of their business. League Secretary-General Liu Chungang phone animation industry, commented: "authorized publication and distribution is a major breakthrough in animation industry. The copyright owner to the product launch, its appreciation of the space is invisible, the more extensive advocacy efforts, the greater its value space." He believes that God document is looking for partners to actively promote their products typical. God pen examples, need a lot of industry support in the animation industry, in order to take the initiative to replace the once insular, is confident and sure of its products, but also started its own brand a must.
Miura Ling Fox Animation Industry Group Lead derivatives
Miura Ling Fox Animation Industry Group is an animated film main "Xiaomaguohe" not yet released, but the "pony family" of many related products have been on the market to see.
Fox Miura Ling Chen Gong, chairman animation industry has said: "At present, Miura Ling Fox Animation Industry Group has laid out the audio books, food, beverages, clothing, toys and a series of channels. Etc." Xiaomaguohe "input next year's film market, ahead of the market through the Pony brand will lead to a preheated hot pony climax. By then, the colt's peripheral products to clear the good channels through pre-market volume will blow Tornado pony up a storm. "Shijingshan Park, Wang Ya Xun, deputy director of the CMC," in product development before they begin to build the industrial chain, made up of an imperfect market and the more vulnerable channels, this marketing model for other companies learn from " .Qatar century animation culture media, Ltd. 3 years to build five major channels
As the first play, "channel operator" brand of animation companies in the cards Century Media Culture Co., Ltd. cartoon animation has not only been accompanied by praise, praise peripherals manufacturers, also received the recognition of foreign venture capital. Qatar Century Media Culture Co., Ltd. Vice President of Animation Ho Yan disclosed to reporters the three years to build five big channels, and clear the animation industry on the lower reaches of the specific practices. "China card Century Media Ltd channel animation culture is based on the existing channel set up." He Xin said: "The use of end-product companies have channels, resources, human resources and brand, the way to risk-sharing cooperation, which greatly reduces the difficulty of our development pipeline, while also lowering the risks of investing in building channels. "
The pre-planning agency is pleased to win the Television Market
I swam Technology Co., Ltd. Beijing office market planning for the soul
"Know thyself, know yourself", which may be described in other industries competition between peers, while in the anime this business has other meanings: understanding audience and readers, that means not far from victory. Animation company millions of dollars of profit is pleased to film and television companies that rely on its previous product positioning accuracy, the experimental work carefully, was able to avoid detours. The president is pleased to film and television companies, said Yuan Mei, "happy things" before the production of each department should sample and the script will show it some viewers pilot, and then modify according to feedback and adjust. Yuan metan words, "happy things" series is a whole age of animation, so each age group, please do the writers and producers have, so that our products can be from 6 to 60 years of age are like the results.
Recent years, mobile gaming to become the new hot market, but the real money mobile gaming companies are not more than, any of my tour Beijing Technology Co., Ltd. is one of them. Rather technical conditions, capital investment is almost the case, why the success of any I swim, which it has a unique business management, CEO Wang Xin has revealed the secret of them. "All game props are all logic, if the plan out of any of the props optional, so is the failure of planning, but planning out the program, technical staff must be achieved." Wang Xin said: "In any I have such a statement within travel, art is like the skin of a technology like the skeleton, the planning is the soul. "importance for the planning, so I swam in the game any less left many detours to avoid after the game to market changes Games vulnerability embarrassment.
"Stones from other hills may serve to polish jade," We hope that through our own efforts, to provide more business can learn from a blueprint. Meanwhile, we hope that more companies build platforms Daily show style and share experiences.
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